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Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds + MORE Mar 21st
Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. One interesting takeaway is a chart (see below) which shows how U.S. and European co.... More »
Media Decoder Blog: The Breakfast Meeting: Fallon to Become Host of ‘Tonight’ and Ads Aim to Close Digital Divide + MORE Mar 21st
NBC is planning for Jimmy Fallon to take over the “Tonight” show from Jay Leno, a new campaign seeks to diminish the digital divide in the United States, and the new Big East conference kicked off at News Corporation’s headquarters..... More »
Rumblefish, Soundtrack Licensing Partner To YouTube And Others, Buys Catalogik To Improve Music Search + MORE Mar 21st
A note of consolidation in the world of digital music: Rumblefish, a company that works with the likes of YouTube, Amazon, Vimeo, Facebook and Slideshare to let users add licensed soundtracks to their digital creations, is today announcing the acquisition of Catalogik, a platform to help find and mo.... More »
Twitter Turns Seven Years Old Today #HappyBirthday #Twitter7 + MORE Mar 21st
Today marks seven years since Jack Dorsey, Twitter’s creator, sent the very first tweet, kicking-off a social media phenomena that has grown to 200 million active users sending more than 400 million tweets daily. Dorsey served as Twitter’s CEO until 2008 when he became the...
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‘YouTube For Business’, Vidyard, Raises $6M Series A Led By OMERS Ventures To Build Out Its Video Marketing & Analytics Platform
– techcrunch.com
Vidyard, a Y Combinator alumnus and enterprise startup that sells a video marketing platform with embedded analytics tools to businesses to help them track and monetise video content, has closed a $6 million Series A led by Canada’s OMERS Ventures. Existing investors iNovia Capital and SoftTech VC also participated, along with a personal investment from Eloqua‘s Jill Rowley…
Standing on the sidelines or having theoretical discussions while the potential grows for big-bank damage to the economy is unacceptable, an economist writes.
YouTube VP thinks subscription models are ‘incredibly important’ for its content creators
– theverge.com
It looks like there is some truth to the rumors that YouTube is thinking about a paid subscription model for some of its original channels. YouTube Vice President Robert Kyncl told a group of reporters in Los Angeles that subscriptions were “incredibly important” as a tool to create “additional revenue streams” for content creators, and that while getting people to pay might be tough initially, “over time, a lot of people will figure it out,” reports The Wall Street Journal…