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Bing Snapshots Grow To Understand People, Places & Things With “Satori” Expansion + MORE Mar 21st

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Twitter Turns Seven Years Old Today #HappyBirthday #Twitter7 + MORE Mar 21st

Today marks seven years since Jack Dorsey, Twitter’s creator, sent the very first tweet, kicking-off a social media  phenomena that has grown to 200 million active users sending more than 400 million tweets daily. Dorsey served as Twitter’s CEO until 2008 when he became the... Please v.... More »
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Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds + MORE Mar 21st

Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. One interesting takeaway is a chart (see below) which shows how U.S. and European co.... More »
Over the past year, Bing’s been steadily growing the “Snapshots” it shows on the right-hand side of its pages. Now Bing says those are taking another leap to better understand relationships between people, places and things using an expansion of what it calls its…

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Last week at SMX West, I was on the “SEM Best Practices Debate” panel. Several of the topics we debated were related to Enhanced Campaigns, clearly something on the minds of search marketers these days. This month, I’ll recap a few take-aways from the event and share some ideas for…

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How to measure content marketing conversions using Google AnalyticsContent marketing is well-known for generating a multitude of benefits, including increased traffic, enhanced brand awareness and better search engine rankings. It’s also a great way to boost your company’s reputation, positioning you as a thought-leader within your industry.
These are some great benefits and can be achieved without massive cost and time outgoings – particularly if you’re using a combination of in-house and external resources – but in this day and age Chief Marketing Officers (CMOs) want to see bang for their buck…

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